Jan 18, 2012

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Brazilian Style Straightening System or Choose the Safe Alternative Launched by IT&LY HAIRFASHION Called Relaxare

Pittsburgh, PA (PRWEB) November 09, 2011

IT&LY HAIRFASHION (http://www.italyhairfashion.com) is proud to announce the launch of their Relaxare System that produces the same results as Brazilian Style Straightening Treatments but with NO Formaldehyde or Formaldehyde alternatives and NO hazardous fumes. Instead salon professionals can provide their clients with a salon service that has a safer outcome and superior results. The Relaxare System provides stylists with a better service that is the right choice for the health and safety of the salon and their customers. It consists of a classic re-structuring product that removes frizz, mends split ends, straightens hair stick straight or just removes the right amount of curl or wave while conditioning the hair. Relaxare allows hair to still style, feel and look like hair which was often compromised with a Brazilian type service. Salon stylists can now provide a safer alternative achieving the same results while offering a luxury service at an affordable price.

Most recently, the professional salon industry has been under fire for salons offering hair re-structuring under the Brazilian concept only for the FDA to put a complete stop to this service [http://www.dol.gov/opa/media/press/osha/OSHA20111314.htm or http://healthland.time.com/2011/09/09/brazilian-blowout-gets-blowback-from-the-fda/. Countless salons that offered this very profitable service have been left with no safe alternatives until the release of IT&LY HAIRFASHION’s Relaxare.

The Relaxare System contains Phytokeratin that helps to repair and hydrate while the Split End Complex knits split ends. Relaxare also contains Cysteamine to protect the hair, Shea Butter to condition and hydrate, Sweet Almond Oil to shine and revitalize and Sunflower to prevent color fading and UV Protection. It can be used on all hair types with medium and strong formulas.

The average cost for this salon service is $ 80-150. For a salon near you offering a Relaxare service contact IT&LY HAIRFASHION at 800-621-4859.


IT&LY HAIRFASHION (http://www.italyhairfashion.com) is a professional hair care company known throughout Hollywood as the must have styling products, hair color products for their actors and actresses appearing on the sets of Sex and the City 2, The Twilight Sagas, Burlesque, Playboy Club, Gossip Girl, Dancing with the Stars, and Americas Got Talent just to name a few.

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